NewAge Utah
  • American Fork, UT, USA
  • DOE
  • Salary
  • Full Time

Medical, Dental, Vision, Matching 401k, PTO

POSITION: Sr. Social Media Manager

LOCATION: American Fork, UT preferred; Denver, CO second option; Remote but can commute as needed


NewAge (NASDAQ: NBEV) is a health and wellness company dedicated to inspiring and educating consumers to "live healthy." NewAge is the only omni-channel company with access to traditional retail, Ecommerce, and direct-to-consumer channels across 60 countries around the world. NewAge competes in multiple high growth segments within the $4.2T global wellness space including health and wellness, skincare, nutrition and weight loss. The company is committed to taking an innovative approach to business and redefining how brands connect to consumers through social selling.


NewAge is seeking a Sr Social Media Manager to assist in developing and executing social strategy across all elements of the business. This role will craft strategy and execute social media content across all corporate, division and product brand channels. Social Media plays a unique and very important role within the company as a crucial part of marketing mix and primary means of external communication. This role will help guide strategies across social channels, develop robust content calendars and lead social education to our field. This is a highly collaborative role, working directly with Corporate communication, Field communication, Brand Marketing and Creative most frequently to help communicate corporate news, support product launches and company/brand initiatives.

The ideal candidate for this role will have a strong grasp of social trends, be comfortable making recommendations in how to extend the key brand messages across social platforms, understand the nuances among social platforms and have experience in insight based social reporting/analytics. This individual must be proactive, resourceful, flexible and able to handle multiple priorities without jeopardizing the quality of the execution. This role will have the support of a social analyst and report directly to the Vice President of Global Brands.


  • Contribute to development and execution of best-in-class social media strategy leveraging existing and emerging social media platforms
  • Work cross-functionally with departments to develop detailed monthly content calendars for all social channels and execute those calendars with excellence
  • Drive creative execution of social content that is fit for channel (Instagram, Facebook, Pinterest, Twitter, etc.)
  • Manage NewAge 's social media accounts (both corporate and supporting divisions/brands)
  • Develop editorial content and direction for company blog, and assist in copywriting assignments as they come to support websites, apps, videos etc.
  • Provide social media training to excite and engage our network of social sellers
  • Support in the execution of integrated marketing campaigns for product launches and promotions
  • Contribute to the development and execution of paid social media initiatives, as appropriate
  • Aid extension of the social media calendar to all global geographies
  • Compile, analyze and deliver social media performance reports and insights to help improve future campaigns and optimize key metrics
  • Drive adoption and expansion of social media marketing channels and tools
  • Become an internal expert for social media best practices, trends and best-in-class activations
  • Proactively communicate with key stakeholders on campaign briefs, deadlines, production progress, delivery and performance
  • Evaluate and locate content creators with the creative team as needed
  • Build relationships with key influencers and amplify content as needed or when appropriate
  • Actively monitor corporate news and world event to react and respond, adapting content in real time
  • Maintain corporate reputation with active listening to online chatter to determine appropriate responses, handling any and all crises as they arise


  • Bachelor's Degree in related field
  • Minimum of 4 years in digital or social marketing
  • Solid analytical and critical thinking skills with proven expertise in problem solving
  • Demonstrated passion for social media, a solid understanding of for social media platforms and best practices
  • The ability to effectively partner and motivate across functions and with outside vendors
  • Excellent judgment in evaluating appropriate responses and representing the Company to customers and sales leaders
  • A proven track record of working collaboratively and being accountable
  • Strong presentation skills and command of an audience
  • Outstanding oral and written communication skills
  • Exceptional organizational skills and a great attention to detail
  • Collaborative, highly motivated, self-starter with the ability to thrive in a fast paced, start-up environment


  • Strong, competitive base salary
  • Annual performance bonus
  • 401(k) retirement plan with matching contributions
  • Health Care
  • Vacation, Holidays, PTO
  • Opportunity for career growth and development
  • Access to company products
  • Positive, collaborative company culture
  • Our fun and energetic work environment provides tremendous opportunity to grow and build a satisfying, challenging and fulfilling career. We look forward to you potentially joining our team!
NewAge Utah
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